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SEO, AEO & GEO guides

Learn how to get found in search and AI — written plainly and tailored to Nepal. From SEO fundamentals to winning featured snippets (AEO) and getting cited by AI engines like ChatGPT and Perplexity (GEO).

SEO

Rank on Google

Get higher in organic results

AEO

Be the answer

Win snippets & voice results

GEO

Cited by AI

ChatGPT, Perplexity, AI Overviews

Topic

SEO basics

Beginner7 min read

What is SEO? A Beginner's Guide (with Nepal examples)

SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in unpaid Google results and brings fre…

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Beginner9 min read

How to Do SEO for a Nepali Website (Step by Step)

A practical, step-by-step SEO process for Nepali websites: research keywords, create intent-matched content, optimise on-page and …

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Intermediate8 min read

On-Page SEO: The Complete Checklist

On-page SEO covers everything on the page itself: titles, headings, content, internal links, images and URLs. This checklist walks…

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Beginner6 min read

Local SEO in Nepal: Google Business Profile & Maps

Local SEO helps a Nepali business show up in Google Maps and 'near me' searches. The biggest lever is a complete, verified Google …

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Topic

AEO & GEO

Intermediate7 min read

What is AEO (Answer Engine Optimization)?

AEO is Answer Engine Optimization — optimising content so it is chosen as the direct answer in featured snippets, voice assistants…

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Intermediate8 min read

What is GEO (Generative Engine Optimization)? Ranking in AI Search

GEO is Generative Engine Optimization — getting your content cited and quoted by AI answer engines like ChatGPT, Google AI Overvie…

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Beginner6 min read

SEO vs AEO vs GEO: What's the Difference?

SEO ranks pages in search results, AEO wins the direct answer (snippets, voice), and GEO gets you cited by AI engines. They share …

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Advanced7 min read

llms.txt and Getting Cited by AI (ChatGPT, Perplexity, Gemini)

llms.txt is an emerging standard that guides AI/LLM crawlers to your best content. Combined with crawler-friendly robots rules and…

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Topic

Technical SEO

Intermediate8 min read

Technical SEO: Crawling, Indexing & Site Health

Technical SEO makes sure search engines can crawl, render and index your site without friction. Covers sitemaps, robots.txt, mobil…

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Advanced8 min read

Structured Data & Schema Markup (JSON-LD) Explained

Structured data (schema.org markup, usually in JSON-LD) tells search engines exactly what your content means. It powers rich resul…

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Advanced7 min read

Core Web Vitals & Page Speed: A Practical Guide

Core Web Vitals measure real-world loading, interactivity and visual stability (LCP, INP, CLS). They're a ranking factor and matte…

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Topic

Content & keywords

Intermediate7 min read

Keyword Research for the Nepali Market

Keyword research finds the words your audience actually searches and the intent behind them. This guide shows a practical, mostly-…

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Sources & data note

These guides explain widely-accepted SEO, AEO and GEO practice as documented by Google Search Central, schema.org and current industry research. Search and AI systems evolve continually — treat specific thresholds (e.g. Core Web Vitals targets) as current guidance and verify against the latest official documentation. Examples are tailored to Nepal's market.