Keyword research for the Nepali market
Keyword research finds the words your audience actually searches and the intent behind them. This guide shows a practical, mostly-free process tuned to Nepal — including English and Devanagari demand and long-tail opportunities.
Keyword research is how you discover what to write about and which exact phrases to target. Done well, it points you at demand you can realistically rank for.
Seed your list
Start with the obvious topics in your niche, then expand with Google autocomplete, 'People also ask', 'related searches', and by reading the questions your audience asks in forums and comments.
Capture English and Nepali demand
Nepali users search in both English and Devanagari. Research both — e.g. 'public holidays Nepal' and 'sarbajanik bida' — and decide which to target based on your audience and the competition.
Judge intent and difficulty
For each keyword, check what already ranks. The current results reveal the intent (tool, guide, list) and how hard it'll be. Favour terms where you can clearly make the best page.
Prioritise long-tail and gaps
Specific long-tail phrases ('how to calculate vehicle tax in Bagmati') have less competition and higher intent than broad terms. Look for under-served Nepali topics with outdated or thin existing content.
Map keywords to pages
Group keywords by intent and assign one primary keyword (plus its variations) to each page. Avoid two pages competing for the same term (keyword cannibalisation).
Key takeaways
- ✓Find real queries via autocomplete, PAA and related searches.
- ✓Research both English and Devanagari demand in Nepal.
- ✓Read the current results to judge intent and difficulty.
- ✓Target long-tail gaps; map one primary keyword per page.
Keyword Research for the Nepali Market — FAQ
What free keyword tools work for Nepal?+
Google autocomplete, 'People also ask', 'related searches', Google Trends (compare terms/regions), and Search Console (your own impressions/queries) are powerful and free.
Should I target Nepali (Devanagari) keywords?+
Yes, where your audience searches that way and competition is winnable — Devanagari demand is large and often under-served.
Related guides
Sources & data note
These guides explain widely-accepted SEO, AEO and GEO practice as documented by Google Search Central, schema.org and current industry research. Search and AI systems evolve continually — treat specific thresholds (e.g. Core Web Vitals targets) as current guidance and verify against the latest official documentation. Examples are tailored to Nepal's market.